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September ('09)

September ('08)

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ebookers’ Affiliate Search Policy

		Search Policy		Additional Info

	1	Display URL
	1.1	You can include trademarks in the sub folders of the display URL's in your Search Engine Adverts Example: www.AffiliateSite.com/ebookers			YES(see 5.2)

	1.2	You can include trademarks in the sub domain of the display URL's in your Search Engine Adverts Example: www.ebookers.AffiliateSite.com			YES(see 5.2)

	1.3	You can operate domains which contain trademarks for the sole purpose of driving traffic from Search Engines Example: www.ebookers.com			NO

	2	Ad Title
	2.1	You are allowed to use ebookers' trademarks in your Ad Copy Title			YES(see 5.2)

	3	Ad Text
	3.1	You are allowed to use trademarks in your Ad Copy Body			YES(see 5.2)


	4	KeyWord
	4.1	You are allowed to show adverts on misspellings of advertiser's trademarks.			YES

	4.2	You are allowed to show adverts for a search on advertiser's Company Name and trademarks. Please do not bid on any of the following ebookers plc brand names on any pay-per-click search engines (e.g. Google Ad Words, eSpotting, Overture) as these terms are trademarked: ebookers ebookers.com Flightbookers Carbookers Carbookers.com We also request that affiliates do not bid on the following non-trademarked terms: e-bookers e-booker e booker e bookers			NO
	4.3	You are allowed to show adverts for a search on advertiser's Company Name or trademarks when also using generic terms. (i.e. Brand with Generic Terms)			NO

	4.4	You are allowed to show adverts against advertiser's URL (e.g. www.ebookers.com)			NO

	4.5	You are allowed to show adverts against advertiser's URL or variations www.ebookers.com, www.ebookers.co.uk, ebookers.com etc…)			NO
	4.6	You are allowed to show adverts on trademarks, or variations, of advertiser’s competitors?			NO

	4.7	You are allowed to show adverts for generic terms when using a landing page.			YES

	5	Negative keywords list/ Trademarks

	5.1	You are not allowed to show adverts for a straight search on these trademarked or excluded terms The following list of words must be added to the NEGATIVE LIST or Excluded Words of your Pay Per Click advertising campaigns ebookers ebookers.com www.ebookers.com ebooker e-booker e-bookers e booker e bookers e-booker.com e-bookers.com e booker.com e bookers.com ebookers uk flightbookers carbookers.com carbookers insurancebookers insurancebookers.com

	5.2	If ebookers' trademarks are used in either the title, description or display URL of an ad, the following guidelines apply: - No specific prices/fares to be displayed in the ad text or title - No usage of "®", "Registered", "official", "official site", "TM" or similar is permitted - There should be no competitors present on landing pages

With ebookers , you get a complete travel solution: cheap flights, attractive hotel offers and discounted car hire. You can opt for a combined hotel and flights offer to top destinations like New York, Hong Kong or Bangkok or grab destination packages with flight offers from British Midland (BMI), British Airways (BA), KLM, Singapore Airlines or American Airlines, you will always be delighted by ebookers' irresistible deals.

Holiday packages which include flights are ATOL protected by the CAA. ATOL number ATOL 2562. Protection extends to customers who book and pay in UK. Accredited by IATA. Website operated by Flightbookers Limited, registered in England with number 01616788, registered office is 5th floor, 140 Aldersgate Street, London EC1A 4HY.